Introduction to Tone of Voice

In this evening session discover how brands such as Spotify, Innocent, Virgin and Google use words to build valuable equity. Mark Schulz is Head of Words at True & Good: the world’s leading brand language consultancy. In this evening talk you will begin to explore why tone of voice is so important, how the best brands go about creating it, and what you can do to develop the right voice for your brand.

You will discover:

what a tone of voice is — and what it isn’t
why it’s important for everyone — not just your marketing team
how some of the world’s best brand have created their verbal identities
how brand language initiatives can save millions of pounds.

About True & Good

Founded in 2011, True & Good is one of the first specialist brand language consultancies. They’ve helped brands in every sector — including Virgin Media, Bacardi, O2 and NatWest.

This course will be run by their Head of Words, Mark Schulz. With a degree in English Language from Oxford — and over 20 years’ experience both agency and client-side — Mark has set the tone for Knorr, Nationwide, The FA and Direct Line. As well as consulting for clients worldwide, he is a guest lecturer on brand tone of voice on the MA (Advertising) course at the University of the Arts, London.