The Idler Academy: Killer business ideas

In London, our start-up scene provides us with an array of pop-up and niche shops and eateries that cater for all our wants. One that has recently captured many peoples imaginations is the Cereal Killer Café, launched in Shoreditch by twin brothers Alan and Gary Keery. The cafe sells over 100 types of cereal, 30 different varieties of milk and over 20 toppings served in a nostalgic diner setting which transports you back to the 80’s and 90’s.

In the two years since first opening their doors, they have seen the best and worst of being in the start-up spotlight; both by receiving fantastic press exposure but also by being at the receiving end of organised protests for how they represent unwanted ‘gentrification’ of some neighbourhoods. The notoriety which naturally followed has evidently driven the owner brothers on to secure even more success and so answering their critics in the very best way.

This event will see Gary and Alan Keery in conversation with Tom Hodgkinson, writer and Founder of The Idler and the bestselling author of How to be Idle and Business for Bohemians. In 2011, he and his partner Victoria launched the Idler Academy of Philosophy, Husbandry and Merriment, a business which offers online and real-world courses in the liberal arts and practical skills, from philosophy and ukulele to business skills and singing.